In recent years, the art of memes has taken the internet by storm. People share memes to express how they feel, to make each other laugh, and to comment on politics, spirituality, and culture. But where do memes come from? Why are they so popular? And, most importantly, what can memes teach all writers, artists, and marketers about communicating effectively on social media? In this solo episode, I take a deep dive on the art and science of memes.